Fat Brain Toys - Tobbles Neo

In the fall of 2002, then 10 year-old Adam Carson received a magnetic building toy called Geomag for his birthday. Fascinated with the toy and looking to spend some additional birthday money, he went online to see if he could buy a larger set. Discovering how difficult it was to find online, he suggested to his father, a web developer by trade, that they create their own online store to sell the specialty toy. The rest, as they say, is history! Shipping the toys out of the basement of their home in the small community of Elkhorn, Nebraska, this unlikely online toy store managed to challenge the likes of Toys R Us and Walmart to become one of the largest online retailers of Geomag in the world. Quickly outgrowing the basement, the family moved the entire operation several times before finally settling into an office, a warehouse, and two retail stores that they operate from today.