Known since 1986 for quality art supplies and crafts kits for kids, Alex Toys has expanded over the years to become a lifestyle brand for creative fun! From infant to toddler to tween, Alex Toys empowers and inspire kids to express their creativity by providing innovative and creative toys for baby, bath time, preschoolers, pretend play, spa, fashion, jewelry and active play. Alex Toys have received the most prestigious honors in the industry including over 300 awards from toy experts and influential consumer magazines. Their products are currently sold in over 80 countries worldwide in specialty toy and retail shops, and The Alex Brands Family includes some familiar names like Slinky, Shrinky Dinks and more. A family brand committed to providing only the best in creative toys for you and your family.